Cookie policy

This statement was last updated on the date identified here.

What are cookies?

Cookies are small text files that are placed on your computer by the websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The use of cookies is now standard for most websites.

Use of cookies on Vialto Partners websites

We utilise cookies, and other online identification technologies such as web beacons, or pixels to provide users with an improved user experience. By using this website or application you consent to the deployment of such identification technologies.

Registered users

We use these technologies to make navigation of the Websites easier for you and to better deliver tailored content to you. If you choose to become a Registered User, we will use cookies to facilitate your registration and remember your preferences. If you choose to become a Registered User, you will receive the benefits of registration only if you accept the strictly necessary cookies, which include those cookies used as part of registration.

Analytics and site statistics

We also use these technologies to gather usage information and statistics regarding use of the Websites. For example, we collect information about page visits and navigation to determine what articles and topics are of greatest interest and if users are able to find content easily. Likewise, we collect information about which articles and videos are viewed and whether videos are viewed in their entirety to determine what content is of most interest to users. We also use usage information to generate various reports regarding use of the Websites. These reports contain aggregated information about users and do not single out users individually. If you are a Registered User we may also collect information on what specific interests you have, including what articles you have viewed on the site in order to understand what content interests you most.

Information about the cookies used on our Websites can be found below. Individual Vialto Partners sites may use additional cookies or third-party analytics tools.  For more information about the cookies and third-party tools used on individual sites, please review the cookie information on the individual sites you visit.

Measuring effectiveness of our activities

We may utilise online identification technologies from marketing partners, third party sites and social media platforms. These technologies help us measure the efficacy of our marketing and awareness campaigns and to understand how visitors navigate to the Websites from a Vialto Partners ad. We use these technologies to compile statistics about visitors who interact with the Websites and other Vialto Partners online content, to gauge the effectiveness of our ads, and to provide more pertinent information to our visitors.

Managing cookies on your device

You can control and manage cookies using your browser. Please note that removing or blocking cookies can impact your user experience and some functionality may no longer be available.

Using your browser to control cookies

Most browsers allow you to view, manage, delete and block cookies for a website. Be aware that if you delete all cookies then any preferences you have set will be lost, including the ability to opt-out from cookies as this function itself requires placement of an opt out cookie on your device. Guidance on how to control cookies for common browsers is linked below.

Google Chrome
Mozilla Firefox
MacOS Safari
Microsoft Internet Explorer

For information on additional browsers and device types please see
http://www.aboutcookies.org/ or http://www.cookiecentral.com/faq/.

Managing Analytics cookies

You can opt-out of having your anonymised browsing history within our websites or applications recorded by analytics cookies. We use the following service providers and you can learn more about their privacy policies and how to opt-out of their analytics cookies by clicking on following links:

Adobe
Google Analytics


Cookie disclosure

The following section explains the types, categories, and purpose of cookies on the Websites. By using these Websites you consent to the deployment of cookies for the stated purpose.

Types of cookies:

Session cookies: these cookies remain in your browser during your browser session only, i.e. until you leave the website.
Persistent cookies: these cookies remain in your browser for a set period of time after the browser session (unless deleted by you).

Categories of cookies:

Strictly Necessary Cookies: These cookies are fundamental to website functionality and cannot be switched off without blocking features on the site. They are usually set in response to your actions on the site, such as filling in forms, setting preferences, or logging in.

Performance Cookies: These cookies allow us to gather analytics to improve the performance and functionality of our site. These analytics can include measurements on the popularity of a page, common patterns of how people browse around the site, and how frequently a certain feature is used.  We usually aggregate the data for review but in some cases we may collect information on content you have viewed in order to understand what interests you most.

Customization cookies: These cookies help us to understand how effective our marketing campaigns are, and enhance your online experiences with Vialto Partners with customization.

Advertising cookies:  Vialto Partners may present ads to you on sites that are not owned or operated by Vialto Partners to promote Vialto Partners services, articles or events. The cookies are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously re-appearing. These advertisements are solely intended to make you aware of relevant Vialto Partners promotions. Vialto Partners does not sell your data to any third parties. Please see our privacy policy for more details.

Cookies on this site
ProviderNamePurposeTypeDuration
Strictly Necessary Cookies
Vialto Partnersvialto-idVialto Partners Registration Cookie- This cookie contains the encrypted email ID of the user. It is used to identify the registered user account (if available) for each request.First party, Persistent1 day or 30 days (if “Remember me” is checked)
Vialto Partnersfirsttime-loginVialto Partners Registration Cookie- This cookie is used by Vialto Partners during the registration process to ensure that any necessary password updates are completed.First partyUntil password update is completed
Vialto Partnersvialto_overlayVialto Partners Registration Cookie- This cookie is used by Vialto Partners to make sure that the overlay (registration panel) opens once per browser sessionFirst partyUntil the end of the browser session
Load balancerBIGipServerPOOL-69.20.11.37-DispatchThis cookie is set by the servers hosting Vialto Partners sites to allow a visitor to receive site content from one out of multiple servers as the visitor browses the site. This improves performance and allows the visitor’s session to be maintained.First party, PersistentUntil end of session
Vialto Partnersvialto_closed_topicsThis cookies is used by Vialto Partners to help personalize the content a user sees based on topics they’ve identified they’re interested in.First partyUntil the end of the browser session
Vialto Partnersvialto-cookie-acceptThis cookie is used by Vialto Partners to understand whether or not a user has selected “I understand” in their cookie banner.First partyUntil the end of the browser session
Vialto Partnersvialto_int_usrThis cookie is used by Vialto Partners to distinguish internal users from external visitors to the Websites. It is set when a person is accessing the website from within the Vialto Partners network (VPN or office).First party3 months
Performance cookies
Adobe Analytics_sdsat_landing_pageStores the first page you hit when visiting vialto.comFirst party, SessionUntil end of session
Adobe Analytics_sdsat_traffic_sourceStores the site you came from before reaching vialto.comFirst party, SessionUntil end of session
Adobe Analytics_sdsat_pages_viewedStores the quantity (number) of pages that you view during your visit.First party, SessionUntil end of session
Adobe Analytics_sdsat_lt_pages_viewedStores the total number of pages viewedFirst party, Persistent2 years from set/update
Adobe Analytics_sdsat_session_countStores a session counterFirst party, Persistent2 years from set/update
Adobe Analyticss_viThis cookie stores the visitor ID provided by our analytics provider whenever you first visit one of the Websites.Third Party Persistent2 years from set/update
Adobe AnalyticsgpvThis cookie stores the quantity of pages you view when visiting the WebsitesFirst and third party30 minutes from set/update
Adobe Analyticss_nrThis cookie stores the date(s) when you visit the Websites, and whether or not you are a new or returning visitor.First and third party2 years from set/update
Adobe Analyticss_ppvStores information on the percentage of the page displayedFirst and third partyUntil end of session
Adobe Analyticss_fidThis cookie is a “fallback” visitor identifier where the s_vi cookie is for some reason blocked. It contains a randomly generated unique IDFirst and third party5 years from set/update
Adobe Analyticss_ppvlStores information on the percentage of the page displayed to youFirst and third partyUntil end of session
Adobe Analyticss_ccThis cookie allows Adobe Analytics to determine whether or not cookies are enabled in your browser.First and third partyUntil end of session
Adobe Analyticss_sqThis cookie is set and read by the JavaScript code when the ClickMap functionality and the Activity Map functionality are enabled; it contains information about the previous links that you clicked on the Websites.First party2 years from set/update
Demandbasedmdbase_cdcThis cookie is used to pass only the company name and firmographic attributes of a site visitor into analytics based on the source IP address. It is set using JavaScript.First Party SessionUntil end of session
Demandbasedmpsh This tracks the history of any ID syncs between TUUID and 3rd party exchangesThird party2 years
Demandbasetuuid_luThis tracks the date when the TUUID was last updated.Third party2 years
DemandbasepvcThis cookie tracks post-view conversions for ad campaigns.Third party2 years
DemandbasessidThis cookie is set to assist in onsite identification for certain legacy campaigns.Third party2 years
Demandbase_gaThis is a Google Analytics cookieThird party2 years
DemandbasetuuidThis cookie is used for analytics and advertising services provided by Demandbase products.Third party2 years
DemandbaseIUUIDThis cookie is used for performance and optimization of Demandbase data and reporting.Third party2 years
Google Analytics__utmaThis is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. It it used to calculate new and returning visitor statistics. The cookie is updated every time data is sent to Google Analytics.First and third party2 years
Google Analytics__utmvUsed to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics.Third party, persistent
Google Analytics__utmzStores the traffic source or campaign that explains how you reached the Websites. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.Third party, persistent
YouTubeVISITOR_INFO1_LIVEThis cookie tracks viewing of Youtube videos on the website.Third party, persistent
Advertising
Vialto Partners689591286-smartbanner-installedThis cookie prevents displaying a Vialto Partners 365 app banner on mobile devices.First party, Persistent90 days after clicking the download button
Vialto Partners689591286-smartbanner-closedThis cookie prevents displaying a Vialto Partners 365 app banner on mobile devices.First party, Persistent15 days after closing the banner
Facebookdatr, _js_datr, _js_reg_ext_ref, _js_reg_fb_gateThese cookie are used by  Facebook as part of their embedded services on the Websites (likes, sharing etc.). More information about Facebook’s use of cookies can be found in their cookie policyThird party
Google DoubleClick FloodlightConversionHelp advertisers determine how many times people who click on their ads end up purchasing their products or performing a particular action (e.g. submitting a form, watching a video, downloading a PDF, etc). These cookies allow Google and the advertiser to determine that you clicked the ad and later visited the advertiser’s site. Conversion cookies are not used by Google for personalised ad targeting and persist for a limited time only.Third party30 days
GoogleideThis is a Google UserID cookie used to help track users across various portions of the Websites to assist Vialto Partners in understanding how individuals use our websites, what content they view, and to help Vialto Partners improve website performance.Third partyTwo years
GooglenidThis is a Google UserID cookie used to help track users across various portions of the Websites to assist Vialto Partners in understanding how individuals use our websites, what content they view, and to help Vialto Partners improve website performance.Third party6 months
LinkedInConversionHelp advertisers determine how many times people who click on their ads end up purchasing their products or performing a particular action (e.g. submitting a form, watching a video, downloading a PDF, etc). These cookies allow LinkedIn and the advertiser to determine that you clicked the ad and later visited the advertiser’s site. Conversion cookies are not used by LinkedIn for personalised ad targeting and persist for a limited time only.
LinkedInJSESSIONIDGeneral purpose platform session cookie. It is used to maintain an anonymous user session by the server.Third partyUntil end of session
LinkedInlangThis cookie is used to set default locale/language.Third partyUntil end of session
LinkedInlidcThis cookie is used for routing from Share buttons and ad tagsThird party1 day
LinkedInlisscUsed to ensure there is correct SameSite attribute for all cookies in that browserThird party1 year
LinkedInbcookieThis cookie is used by LinkedIn for identifying the Browser ID. It is set from LinkedIn share buttons and ad tags.Third party1 year
LinkedInbscookieThis cookie is used by LinkedIn to recognize a secure Browser ID.Third party1 year
LinkedInUserMatchHistoryThis cookie is used by LinkedIn Ads to help Vialto Partners measure advertising performance. More information can be found in their cookie policy.Third party
LinkedInvisitThis cookie is used by LinkedIn as part of their embedded services on the Websites. More information can be found in their cookie policy.Third party
LinkedInli_fat_idMember indirect identifier for Members for conversion tracking, retargeting, analyticsThird party
TwitterConversionHelp advertisers determine how many times people who click on their ads end up purchasing their products or performing a particular action (e.g. submitting a form, watching a video, downloading a PDF, etc). These cookies allow Twitter and the advertiser to determine that you clicked the ad and later visited the advertiser’s site. Conversion cookies are not used by Twitter for personalised ad targeting and persist for a limited time only.Third party30 days
Twitterpersonalization_idConversion tracking to help Vialto Partners measure the performance of advertising campaigns through Twitter, across different browsers and devices used by the same person. More information about Twitter’s use of cookies can be found in their cookie policy.Third party1 month
TwitterAuth_token, twll, secure_session, guest_id, remember_checked, remember_checked_on, langThese cookies are used by Twitter as part of their embedded services on the Websites (likes, sharing etc.). More information about Twitter’s use of cookies can be found in their cookie policy.Third party
YouTubeSIDThis cookie is used by Google in combination with HSID to verify your Google user account, if you have one, and your most recent login time to your Google account.Third party
YouTubeHSIDUsed by Google in combination with SID to verify your Google user account, if you have one, and your most recent login time to your Google account.Third party
YouTubePREFThis cookie is used by Google to set each of its users’ preferred language preferences.Third party
YouTubeNIDMost Google users will have a preferences cookie called ‘NID’ in their browsers. A browser sends this cookie with requests to Google’s sites. The NID cookie contains a unique ID Google uses to remember your preferences and other information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on.Third party
YouTubeLOGIN_INFO, YSC, SAPISID, SSID, APISIDThese cookies are used by Youtube as part of their embedded services on the Websites (sharing etc.). More information about Youtube’s use of cookies can be found in their cookie policy.Third party
Commonly used cookies on the Websites

The following cookies may be present on certain of the Websites, including but not limited to vialto.com.

ProviderNamePurposeTypeDuration
Performance cookies
Adobe TargetmboxThis cookie gives website operators the ability to test which online content and offers are more relevant to visitors. Click here for more information.First party2 weeks
Crazy Egg_ceirThis cookie is set by CrazyEgg and records whether you have visited the Website.First party, Persistent5 years
Crazy Egg_ceg.sThis cookie is set by CrazyEgg and records anonymous usage activity on the site to help define heat maps and common user patterns to improve functionality and content development in the future.First and third party3 months
Crazy Egg_ceg.uThis cookie is set by CrazyEgg, in tandem with the anonymous usage patterns cookie, to understand repeat visitor patterns on the Websites.First and third party3 months
Google Analytics_gatThis cookie name is associated with Google Universal Analytics, according to Google documentation it is used to throttle the request rate – limiting the collection of data on high traffic sites. It expires after 10 minutes.First party, Session1 minute
Google Analytics_gidThis cookie stores a unique user session identifier.First & Third party, Session24 hours
Google Analytics_gaThis cookie is typically written to the browser upon the first visit to the Websites. If the cookie has been deleted by the browser operator, and the browser subsequently visits vialto.com, a new _ga cookie is written with a different unique ID. In most cases, this cookie is used to understand whether a visitor is a single time visitor or a repeat visitor to the Websites and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure.First & Third party, Persistent2 years
Google Analytics__utmbThis cookie is used to determine new sessions/visits.First party30 mins from set/update
Customisation cookies
EloquaELOQUAThis cookie is set by Eloqua and is used by certain of the Websites, including www.vialto.com, to understand what content key contacts have viewed and what content interests those individuals. It is set when you first visit the site and updated on subsequent visits.Third party, Persistent2 years from set/update
EloquaELQSTATUSThis cookie is set by Eloqua and is used by certain of the Websites, including www.vialto.com, to understand what content key contacts have viewed and what content interests those individuals. It is set when you are first visit the relevant Website and updated on subsequent visits.Third party, Persistent2 years from set/update
Advertising cookies
GoogleideThis is a Google UserID cookie used to help track users across various portions of the Websites.Third partyTwo years
GooglenidThis is a Google UserID cookie used to help track users across various portions of the Websites.Third party6 months
GoogleuidThis is a Google UserID cookie used to help track users across various portions of the Websites.Third party, Persistent
LinkedInBizoIDLinkedIn Ad analyticsThird party6 months
LinkedInUserMatchHistoryThis cookie is used by LinkedIn for advertisement analyticsThird party6 months
Retired cookies

These cookies are no longer in use, but may be present for returning visitors. These cookies can be deleted.

ProviderNamePurposeTypeDurationCategory
WebtrendsVIALTO_WODVisitor Identification sessions set by the tag server. Visitor ID based on IP address. The cookie records site id, time of last access, time of start of visit and account ID.First Party Persistent10 yearsPerformance
WebtrendsACOOKIEVisitor Identification set by Java Script. The cookie records Visitor id, time of last access and time of start of visit.Third Party Persistent2 yearsPerformance
CEO Surveyvialtoceoto2014Stores the visitor’s preference to close the section explaining that they are viewing archived CEO Survey content.First Party Persistent60 daysStrictly necessary
CEO SurveyVialtogeoStores the visitor’s geographical location preference in order to tailor content to them from the CEO Survey microsite.First Party Persistent60 daysStrictly necessary
CEO SurveyvialtointStores the visitor’s industry sector preference in order to tailor content to them from the CEO Survey microsite.First Party Persistent60 daysStrictly necessary